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Theories, Techniques and Tools for Digital Cultural Communication

Workshop 28%

Lesson n°1

Improve creativity with Canva

Content

The first lesson focuses on the concept of online creativity, which is necessary to create engagement. The tool used is Canva, with a special focus on the AI functionality of Canva Studio.

No material required, only login Canva

Learn to master the tools to create different formats for online communication. At the end of the lesson, hand over the material created during the Teaching Workshop exercise in .jpg format to giulia.rossi1@unimi.it

Click on the first slide to ‘jump in’

Lesson n°2

The art of digital storytelling

Content

The second lesson focuses on Digital Storytelling using two fundamental tools: Shorthand and ArcGIS StoryMap.

Download materials in Teams Files

Learn how to master the tools for creating effective digital storytelling. At the end of the lesson, share both links of the projects realised during the Teaching Workshop at giulia.rossi1@unimi.it

Click on the first slide to ‘jump in’

Lesson n°3

Create a site from scratch with WordPress

Content

Building a site from scratch with WordPress.com, managing pages, articles and graphic themes. Writing the first web article with an in-depth look at AI tools.

Download materials in Teams Files

Learn how to create a website with wordpress.com. At the end of the lesson, share the link to the site created during the Teaching Workshop on giulia.rossi1@unimi.it

Click on the first slide to ‘jump in’

Lesson n°4

Writing for the web: SEO Copywriting

Content

Learn the basics of SEO Copywriting, also with the help of the Yoast SEO plugin.

Download materials in Teams Files

After creating your own free site with Altervista, at the end of the lesson, share the link to the site created during the Teaching Workshop on giulia.rossi1@unimi.it

Click on the first slide to ‘jump in’

Lesson n°5

AI: a support, not a shortcut

Content

Insight into the best free AI toolsChat GPT and Copilot – used to support writing, SEO optimisation and visual media creation.

Download materials in Teams Files

After creating your own free site with Altervista, at the end of the lesson, share the link to the site created during the Teaching Workshop on giulia.rossi1@unimi.it

Lesson not available

Lesson n°6

Communicating with data

Content

Data Analysis and Data Visualization to better communicate scientific research.

The latest frontiers of communication – Augmented Reality and Virtual Reality – experienced with videos of ongoing scientific experiences in the PNRR projects CHANGESS and MUSA.

No material required

Learn how to master the tools for creating effective digital storytelling. At the end of the lesson, share both links of the projects realised during the Teaching Workshop at giulia.rossi1@unimi.it

Lesson not available

Lesson n°7

Presentation of your project

Content

Each student will have 4/5 minutes to present their project created with the tools we have explored in previous lessons. You can decide to use only one tool, or use several in combination (WordPress with embed from Canva, from ArcGIS, etc.). The content of the project is personal, it can be dedicated to ancient dyeing techniques or something to your liking.

No material required

The aim will be to produce a high-quality digital product in order to obtain validation of the 3 CFUs required to pass the Teaching Workshop. After presentation, the project must be sent to giulia.rossi1@unimi.it

Lesson not available